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Supreme’s latest takeover once again involves its sister brand, The North Face.
The companies worked together on a collection of co-branded bleached denim-print jackets, pants and accessories like hats, sleeping bags, backpacks and fanny packs for the active outdoor enthusiast. Acid-wash and tie-dye effects add a nostalgic look to the collection, which includes purposeful elements like water resistant DryVent bonded nylon, down insulation and Heatseeker Eco insulation to perform in harsh weather conditions.
The brands are longstanding partners that have collaborated together for more than a decade, working on three drops a year—which typically sell out within 90 seconds. The most recent was the Fall 2021 range, which centered on a Coldworks 700-fill down parka and jacket, fleece and pant from The North Face’s Steep Tech product range.
In December 2020, Supreme joined The North Face’s parent company, VF Corporation.
The new collection will be available in the U.S. beginning Dec. 16, followed by Japan Dec. 18.
By blending functional and fashionable elements, the range underscores some of the main themes shaping escapist fashion today. Marked by the Instagram-worthy comfort of cabincore and the practicality of gorpcore, the collection channels the cozy and ironic elements that meet at the intersection of both.
The two “cores” rose in popularity during Covid-19 lockdowns when many people found some respite in nature. Retail analytics firm Edited noted that VF Corp has slated outdoor revenue to increase 23-25 percent in the 2022 fiscal year, making this collaboration a strategic investment for the company.
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The Supreme x The North Face collaboration follows another denim-centric partnership. In September, the streetwear brand teamed with ’90s and ’00s denim label True Religion, in an effort to reboot the brand for a younger demographic. Featuring baggy denim cargo jeans and jean jackets, as well as hooded sweatshirts and beanies, the line included modern camouflage elements while honoring True Religion hallmarks like chunky white stitching, heavy whiskering effects and horseshoe embroidery.
At the time of the launch, True Religion CEO Michael Buckley said, “a partnership with Supreme is the ultimate testament to any brand’s cultural relevance.”
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